This logo represents the elements of the tropical palm tree and the hops. The tie-dye water effect communicates the island lifestyle and the laid-back nature of the brewers.
The elements together communicate a modern and unique craft beer experience.
If the logotyoe needs to be used on it's own this version will be used.
If the logo can be used on it's own this version will be used.
These colours were selected because they represent the sparkling water of the tropics. They also have a relaxing feeling that represents the lifestyle of the target market. Black and darker blue are introduced to give the brand a more modern and commercial character to appeal to a more mass audience of craft beer drinkers.
This typeface was selected for the logotype and main headings. It has an island vibe while also feeling modern and trendy.
This typeface will be used for copy purposes. It is easy to read and great for general purpose. Distinguishable when printed at regular document sizes.
The packaging was made using the black and blue water pattern. The packaging needs to stand out on the shelves and be unique from the other craft beers available. I have previously worked at a store that sold 250 varieties of craft beer, so I felt I could create something that represented the brand and stand out.