This logo uses the PT serif typeface, altered with the serifs cut from the l and r. This creates an interesting aspect to the logotype without over complicating it. A serif typeface was chose to create a feel of elegance.
This version of the logo with the elegant flower vine can be used on non-textured backgrounds where the detail
This version of the logo can be used when the gradient can be seen on a dark and uncluttered background. The rose gold is sophisticated and modern.
These colours were selected because they give the brand a modern and elegant feel. The blush pink and grey tones are sophisticated and stylish accents to the black and rose gold. The gold and black give the brand a heightened feeling of class without being overwhelming. The colours are not too bright to fight with the bold floral arrangements, instead they are more neutral and used to compliment them.
This typeface was selected for the logotype and main headings. It is a serif typeface that brings sophistication to the branding.
This typeface will be used for copy purposes. It is easy to read and great for general purpose.
The signage is a sophisticated rose gold on black to bring the feeling of elegance before entering the shop. The flower paper and tags use a matte pink that is modern and stylish, but not babyish or overly girly. The business cards and the front of the wrapping paper use black with a gloss rose gold pattern for a touch of modishness and class.