Smugglers Wine Bar

Branding

Project Overview

This branding project was created for Smugglers Wine Bar. They are a wine bar located on a small tropical island. The wine bar has a cheeky personality compared to a more stuffy wine bar you would find in the inner CBD. Their wines are curated by hand by the owners and run by the family. It's a great environment for drinks and nibbles in a relaxed environment.

Logo

This logo uses the budgie to showcase the unique Australian persona of the wine bar, and also tie into the tongue-in-cheek joke of budgie smuggler swimmers. The logo has a weathered look to give it a smugglers cove feel and showcase the more relaxed style of the wine bar.
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Alternative Lockups

This simplified illustrated version of the logo can be used when the full logo is not necessary.

This smaller bird and wineglass logo can be used when the logo needs to be very small and the more detailed versions do not work at the scale required.

Brand Colours

These colours were selected because they are the colours of the blue budgie. They work well with the tropical location of the wine bar, along with the tongue-in-cheek budgie smugglers branding concept.

Typography

Logo & Headings

Used for the main logo and some main headings on wine.

Secondary

Used for 'wine bar' in logo and
menu headings.

Copy

Used for most copy.

Design Collateral

The signage is a rugged and weathered hanging sign, which creates a smugglers cove feel to the wine bar. This creates a more relaxed feel to the branding. The mise en place settings are contemporary, but not over the top. They are tasteful but not overly elegant to stray from the more casual atmosphere of the wine bar.

Want to work together?

If you like what you see and want to work together, get in touch!

molly@mollyblack.com.au