This logo uses the budgie to showcase the unique Australian persona of the wine bar, and also tie into the tongue-in-cheek joke of budgie smuggler swimmers. The logo has a weathered look to give it a smugglers cove feel and showcase the more relaxed style of the wine bar.
This simplified illustrated version of the logo can be used when the full logo is not necessary.
This smaller bird and wineglass logo can be used when the logo needs to be very small and the more detailed versions do not work at the scale required.
These colours were selected because they are the colours of the blue budgie. They work well with the tropical location of the wine bar, along with the tongue-in-cheek budgie smugglers branding concept.
Used for the main logo and some main headings on wine.
Used for 'wine bar' in logo and
Used for most copy.
The signage is a rugged and weathered hanging sign, which creates a smugglers cove feel to the wine bar. This creates a more relaxed feel to the branding. The mise en place settings are contemporary, but not over the top. They are tasteful but not overly elegant to stray from the more casual atmosphere of the wine bar.