This logo uses the Kate Typeface, altered with the serifs cut from the two i's and altered terminal on the s. This creates an interesting aspect to the logotype without over complicating it. The type conveys the nature and personality of the brand.
This version of the logo with the eco clothing tag line can be used on larger scale items when the text will be legible.
This version of the logo can be used when the logo needs to be scaled very small.
Colour was a major factor in designing for the brand.
The colours had to be environmentally friendly, while evoking the unique clothing made at Spiritus. Each colour prints at less than 100% inking rate to reduce the amount of ink needed on printed items. This means combined with printing on seed paper - the clothing tags can be produced as environmentally as possible.
This typeface was selected for the logotype and main headings.
This typeface will be used for copy purposes. It is easy to read and has a great personality.
The signage is a sophisticated rose gold on black to bring the feeling of elegance before entering the shop. The flower paper and tags use a matte pink that is modern and stylish, but not babyish or overly girly. The business cards and the front of the wrapping paper use black with a gloss rose gold pattern for a touch of modishness and class.